This blog site is intended as an introduction to Ethical and Socially Responsible investing.
It comes at a time of unprecedented cynicism about corporate ethics. The banking scandals around the world and the debt crisis in Europe has highlighted the need for
greater corporate governance and more accountability. Sustainability issues also have an increasingly higher profile. There are now a growing number of people wishing to
invest their money where their morals are. Interest in ethical and socially responsible investments globally, has grown considerably over the last 20 years. What began as a
niche has evolved to become a thriving sector within the investment world.

Whatever your own concerns, people, planet, animals or faith, there is now an ethical fund that will match your views.
Pink Investment’s largest user group is baby boomer women. Most of our members have a keen interest in environmental, climate change and ethical issues and they are
eager to understand the ethical selection processes. Ethical investors still want to make profits, but they also want to visibly demonstrate their principles. They want to find
financial products that offer them the option to invest in a positive way; to support companies contributing to a sustainable future for their children and grandchildren.

We can only give you a brief overview of the history of ethical investing here and an introduction to the information you need to know in order to start investing in Ethical/SRI
funds. But, you can check out the Ethical investments segment on the Pink Investments website for further information and download the free ebook, available in the Pink Investments resource centre…

The job of researching and identifying appropriate ethical and socially responsible investments is not easy for the novice. In fact it is a laborious exercise. The advent of the
internet has greatly helped investors seeking out appropriate investments. Everybody’s idea of what ethical means to them is different. But by making people aware of the
huge choice of Ethical/SRI products available today and giving some insight into the screening processes involved, we hope to make the choice of investing ethically a little
easier.

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